Sir Richard Branson will make a cameo appearance in Casino Royale, IMDb.com reports.
Branson and his Virgin Atlantic airline will appear during a Miami airport sequence when James Bond (Daniel Craig) checks in.
Branson said: "James Bond is original, cool and sophisticated – just like an airline I know. Virgin Atlantic is delighted to be a global partner of the new James Bond movie, Casino Royale, and I'm just a little excited to be playing a cameo in the film. Having met Daniel Craig and the rest of the team on set, I have no doubt that Casino Royale will be one of the most successful James Bond films ever."
This isn't the first time Branson is appearing on the silver screen. The British entrepreneur also makes a cameo appearance in Superman Returns and has previously appeared in hit comedy Friends.
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